Baden U’Ren is an internationally recognised entrepreneurship educator and innovation professional, a multiple company founder, and has a background in investment banking and private equity. He works in two main fields, corporate innovation and education, and is available for individual engagements.

Corporate Innovation

In 2020 Baden cofounded The Unconventional Group with Aaron Birkby. Together they work with organisations to formulate innovation-based strategies,  develop the internal capabilities to innovate, and assist with targeted innovation-building tactics. Notable clients have included Mine Super, Google, Novartis, and Services Australia. Visit The Unconventional Group for greater insights.

Individual Engagements

Blending over ten years of experience as Head of Entrepreneurship at Bond University with extensive experience with startups, innovative organisations and entrepreneurial communities, Baden provides unique insights into challenges faced and opportunities present in today’s uncertain world. 


Baden works closely with schools and education authorities to design and develop experiential entrepreneurship education programs, building entrepreneurial capability in our youth.  


He is Entrepreneur-in-Residence at Somerset College and a significant collaborator with the Applied Entrepreneurship Program at The Scots College, Sydney. He has capacity to work with more schools committed to developing an entrepreneurial pathway for their students.


Baden has developed a number of courses for entrepreneurship educators, available both online (Introduction to Entrepreneurship Education | Advanced Foundations of Entrepreneurship Education) and in-person.


“We must face the challenges of an uncertain world with a mindset of optimism and abundance; with opportunity in our eyes and possibilities at our feet”

                                                – Baden U’Ren


You can connect with Baden via LinkedIn, Twitter or Instagram, or simply send an email to get in touch.

A Selection of Published Articles

Prediction to Creation: the necessary strategic shift

Headlines spruik it, politicians proclaim it, the masses consume it: we live in a volatile world! The Covid-19 pandemic has seen unprecedented global reactions, with drastic interventions announced almost daily by governments and... Read More

A Five-Year Review of Entrepreneurship Education at Bond University

In late 2013 a former student (Leon Worsley) gave me a call and said “USyd is running a student accelerator program… why isn’t Bond?” My response was something like “why indeed?!” and I went on a search for this early innovator... Read More

What it Feels Like to be a Man Speaking at a Women in Business Summit

I believe I am a deeply considerate human being: it is one of my foundation values. It plays out in my sense of community, in my profession as a teacher, and in my deep connection with my family. I had always believed myself to be free of... Read More

What I learned from a Week’s Immersion in the Startup Nation

You can feel it when two people are truly in love. There’s an energy that lifts a room and brings smiles to faces and excitement to conversations. We’ve all experienced it. Onlookers reflect on their own relationships and take cues on... Read More

Adaptive learning workers are key to the future success of the Gold Coast

This article appeared in the Gold Coast Bulletin on June 22, 2018 The power dynamic between employer and employee is changing. Companies which traditionally existed to maximise efficiency at scale are being increasingly disrupted by... Read More