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Baden

U’Ren

inspire | empower | grow

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Innovation in Organisations

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Custom Contracts

Innovation in Organisations

Do you need someone to sell a vision and catalyse action?


Baden helps senior management to drive strategic initiatives by combining his academic and industry expertise with an engaging and inspirational demeanour.

baden can deliver keynote speeches, facilitate workshops, or engage in short to medium term contracts.

Innovation in Education

The Future of Work is upon us and our educational institutions are innovating in curriculum, environment, and community to prepare our youth.


Baden leverages his academic and industry expertise to help senior leadership and teachers design educational programs to build future work skills and capabilities.

Custom Contracts

Are you looking for a guide to help you achieve, or even unearth, your goals?


Baden can help you to bring clarity to complex situations, empowering you and your organisation to move forward and gain traction. Be it business growth, family office structuring, strategy formulation and implementation, or simply a personal resource to discuss and debate, Baden is available for individual engagements ranging from one-off activations to ongoing roles.

Case Study | Adbri

Adbri, one of Australia’s pioneering construction materials and industrial minerals manufacturing companies, was facing significant external threats to performance, including disruptive competition and impending environmental standards.


Over several years Baden helped senior management to drive an innovation agenda to improve performance. He delivered a keynote speech on disruptive innovation, facilitated a new product strategy stress test, and conducted a change management workshop to shift the mindset of the sales teams.

Case Study | Mine Super

Mine Super, Australia’s best performing growth fund in 2023, was strategically driving customer centricity throughout the organisation. Baden facilitated a design sprint with the senior leadership team, focused on customer journey and experience optimisation.

Case Study | Services Australia

During the height of the COVID-19 pandemic, demand for Services Australia services reached record highs. Internal process improvement became a strategic priority and Baden was engaged to run multi-site design sprints with development and operations teams across Brisbane, Canberra, and Adelaide.

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Case Study | Queensland Government

The Queensland Department of Agriculture and Fisheries was investing in a collaborative research and commercialisation facility in Emerald, the Central Queensland Smart Cropping Center. Baden was engaged to facilitate a co-design workshop, laying the foundations for ongoing collaboration among researchers, farmers, industry and governement.

Case Study | Bond University

For more than a decade Baden led the Entrepreneurship and Innovation disciplines at Bond University, driving E&I education across and beyond campus with intiatives such as the Bond Business Accelerator, Bond Transformer, and the Silicon Valley Study Tour. He was the inaugural Director of the Commercialisation Center and was instumental in positioning Bond as a leading Australian entreprenurial University.

Article in

The Australian

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Silicon Valley

Study Tour

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Case Study | St Andrews

Baden has designed a range of programs and conducted professional development sessions for staff, all focused on developing future work skills. Highlights include:

  • Innovate & Create | a 12-week commercialisation program established in 2017
  • INNOV8 | a year-long future-of-work program for all Year 8 students established in 2024
  • Ongoing teacher PD

Case Study | CG Spectrum

CG Spectrum is a top 25 global educator in the creative industries. Over a period of three years, Baden:

  • Completely redesigned the Diploma and Bachelor of Business degrees to prioritise entrepreneurial capability development, contextualised to the creative industries
  • Contributed to the design and led the development of six new creative industry degrees, achieving full TEQSA accreditation and launching in Jan’24
  • Inaugural Dean of Business and Dean of Creative

Baden

U’Ren

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